About Us


We Served our Country. Now We Serve our Bikers.

San Diego Harley-Davidson® has grown to become one of the best-known dealerships in the country by having the very best staff and making customer service our number one priority. On any given day, you will hear the bell ringing, music playing and loud applause from our staff welcoming the newest member into our San Diego Harley-Davidson® family. We are proud of our military presence, being community focused, and operating as a true family business.

Our company is backed by strong leadership from The Phoenix Investments Partners group, who own and operate some of the best and highest producing dealerships across the country! A lot of our staff at San Diego Harley-Davidson® are proud veterans. We continuously partner with the San Diego U.S.O., Special Operations Warrior Foundation and the Wounded Warrior Project where we partnered with Harley-Davidson® corporate in presenting brand new Harley-Davidson® motorcycles to deserving war heroes.

With our company's strong military roots, we are proud to offer our Military Sales Program, an exclusive San Diego Harley-Davidson® initiative designed to give back to all active duty and retired personnel from all branches of the military. San Diego Harley® supports our military for all they do to protect our freedom by hosting annual events such as blood drives, San Diego U.S.O. events and raising money for the Special Operations Warrior Foundation and The Wounded Warriors Foundation. San Diego Harley-Davidson® has proudly sent troops overseas more than 100,000 SDHD T-shirts!

Our dealership is focused on representing the Harley-Davidson® brand and lifestyle like no other. Thousands have enjoyed concerts at San Diego Harley® by artists like Mike Ness, Pepper, Yelawolf. and P.O.D. In fact, P.O.D. has a sound studio inside the Morena dealership. Only San Diego Harley-Davidson® has strong partnerships with companies like the UFC, Loser Machine, Unknown Industries, Rusty Butcher, San Diego Customs and many more! On top of the extraordinary motorcycle Sales, Parts, Service and MotorClothes® Departments, the impressive space at Morena offers the largest Harley-Davidson® Rentals Fleet on the West Coast, the Rebel Hair & Tattoo Shop, and a dedicated 5,000 square foot Event Room. We also have a T-shirt and Gift location inside Seaport Village.

Contact Us

We have a strong and committed staff who genuinely looks forward to welcoming you into our San Diego Harley-Davidson® family!

Call us at (858) 293-4166 or come by today and experience our superior service and selection! We look forward to serving you!